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Montreal, Canada - February 19, 2010 If you thought that the lusty and daring world of underwear has seen it all, the latest creations from GREGG HOMME will make you think again. For its Preview 2011 Collection, GREGG HOMME innovates in designs and fits with the influence of burnout velvets, power nets and innovative European microfiber. But the novelty which will make everyone talk in the new X-Rated Maximizer, an ingenious advanced support system with crossed elastics giving the wearer the best results ever. “Men are constantly looking for the items which will make a difference in look, fit and support. The X-Rated Maximizer will answer the three needs at once.” says Eric Boisvert, president of the company. “With all the male shape enhancers on the market right now, this is definitively the best construction because it takes on the contours of the anatomy.”, adds Mr Boisvert. Founded in 1987, GREGG HOMME is a Canadian brand of audacious and ground-breaking men’s underwear, swimwear and clubwear . Through years of innovations and daring creations, GREGG HOMME has built an outstanding reputation for fabulous quality, exceptional design, and astonishing fit.